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DRAFT X FANDUEL
Creative Director | UX/UI Designer
Recruited to the tech startup DRAFT to build and unify the brand across all touch points: product (iOS, android, web), marketing, advertising, partnerships, social, and events. Directed the business in these facets to eventual acquisition by Paddy Power Betfair in 2017, and merger with FanDuel in 2018. The top-rated Fantasy Sports app in 2016-2017, garnishing over 20,000 5-star App Store reviews.
Credits: CEO Jeremy Levine, Head of Product Justin Seeley, Designer Jon Peterson
Skills: Brand Strategy, Creative Direction, Product Design, UX/UI Design
DRAFT WEB
EVENTS
Planning and execution of live events.
MARKETING
$7M ad spend resulting in 100,000+ new users in 6 weeks.
Podcast Reads, Facebook Ads
ESPN - 30 SECOND DRAFT MIDROLLArtist Name
00:00 / 00:30
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