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Barryville General

Collaborators: Eric Komoroff, Sharone Komoroff, Sean Naughton

Logo, Visual Identity, Key Visuals, Merch, Web Design and Development

Barryville General

Logo, Visual Identity, Key Visuals, Merch, Web Design and Development

Collaborators: Eric Komoroff, Sharone Komoroff, Sean Naughton

BARRYVILLE GENERAL

BRAND STRATEGY, BRAND DESIGN, CREATIVE DIRECTION

Barryville General opened in 2021 in a little hamlet along the Delaware River. It started with a mission to share delicious, healthy foods with the community, celebrate local farmers and markets, and create meaningful and lasing relationships with everyone who walks through their door. In the summer of 2024 BG relocated out east to South Hampton, NY; expanding their offerings and filling a much larger space. I was tasked with updating the BG brand to appeal to the Hamptons audience while remaining true to their roots upstate. 

Collaborators: Eric Komoroff, Sharone Komoroff, Sean Naughton

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