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BRIAN FRODEMA M.S.

Creative Director | Designer | DJ

A creative leader with 15 years of design experience, 10

years of DJ experience, and 4 years of coaching experience. As a 2x founder, I understand the challenges of operating a business, the value of good relationships, and the need to move forward confidently in the absence of certainty. My experience inspiring and leading teams, identifying and solving problems, and curating experiences using multiple mediums makes me a valuable asset to any business. 

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ABOUT

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BRIAN FRODEMA M.S.

Creative Director | PRODUCT DESIGN LEADER

I am a founder-level Creative Director and Product Design Leader. I translate strategy into brand worlds and design systems, and coach teams to deliver consistently.

My work follows a simple sequence: define the thesis, design the world, build the system, and govern it at scale. I set clear standards, provide direct feedback, and run repeatable operating rhythms. The output is not only "design." The output is a brand world, a product (digital or physical), and a design infrastructure that ships consistently across teams and touchpoints.

Wins: DRAFT was acquired for $48M and merged with FanDuel. At Sprocket Sports, led 0 > 1 product design and prototyping that strengthened the fundraising narrative for a Series A. At PerfectDraft US, I delivered a mobile-first website design and visual identity update built for U.S. market expansion. I've built multiple businesses from concept through launch.

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Items of Importance:

Family,Sports, Running, Entertainment, Music, Design, Art, Comedy

LOOKING FOR A REMOTE DIRECTOR OF PRODUCT DESIGN ROLE 

LOOKING FOR A REMOTE DIRECTOR OF PRODUCT DESIGN ROLE 

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HIGHLIGHTS

  • Ability to actualize a clients vision, translate their creative impulse, and distill complex ideas into seemingly obvious solutions.

  • 2x Founder - BrianFrodema.com, Los Dos Tequila

  • Perform for crowds of 10,000+ opening for Alesso, Busta Rhymes, The Chainsmokers and more...

  • Creative Director at DRAFT. The Highest-rated Fantasy Sports app from 2016-2019. Acquired by Paddy Power Betfair for $48M in 2017.

  • Product Designer at The Haywire Group. Acquired by University Games in 2018.

  • Smith College Graduate Fellow

  • USATF Mentorship Grant Recipient.

  • 2013 MSTCA Coach of the Year 

EDUCATION

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©2024 Be Free Industries Inc.
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  • Soundcloud
  • Spotify
  • Youtube
  • Instagram
  • LinkedIn

EXPERTISE

  • Creative Direction

  • Brand Strategy

  • Brand Design

  • Logo Design

  • Product Design

  • Wireframing

  • Prototyping

  • User Testing

  • Graphic Design

  • Packaging Design

  • Responsive Web Design

  • Presentation Design

  • Advertising

  • Illustration

  • Coaching

  • Leadership

  • DJing

  • Playlist Curation

  • Music Direction

  • Music Production

SOFTWARE

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe XD

  • Adobe Express

  • Adobe After Effects

  • Sketch

  • InVision

  • Figma

  • Wix Studio

  • Serato DJ + Rekordbox

  • Ableton Live

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smith college

Master of Science, Exercise and Sports Studies

Smith College, Northampton, MA

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westfield state

Bachelor of the Arts, Graphic Design, Art History

Westfield State University, Westfield, MA

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